Common Change Management Errors (97)

lxxxxvii) Not Integrating Change Within The Organisational Objectives

Too often the change initiative is not integrated with the organisational objectives, strategies, etc. It can be siloed from the mainstream organisation as a separate unit, like digital transformation conducted by a small group of IT staff which focuses on the technology rather than the people (behaviours, mindsets, engagement, etc). Furthermore, need to develop a compelling narrative of the opportunities which could be realised by the change.