Some Reasons Self-Distancing Matters in Change Management

Introduction

Change brings:

  • uncertainty
  • ambiguity
  • resistance
  • heightened emotion
  • threat to identity or status
  • political pressure.

These conditions naturally push people into self-immersion (“fight, flight, freeze”), reducing clarity and trust.
Self-distancing gives leaders and teams a tool to step back, calm the emotional brain and regain perspective.

“…Psychological distancing helps manage emotions by stepping back from immediate reactions, enabling clearer perspective & decision-making……Practicing distancing can enhance resilience, improve problem-solving & support wellbeing by reducing stress & fostering better coping strategies…”

Alicia Nortje, 2020

Ways to do this include self-talk using third-person language & considering advice from a friend’s viewpoint, which can reduce bias & emotional intensity.

Benefits for change leaders

  1. Improved decision-making by gaining a different perspective
    Enables evaluating options with less defensiveness and bias; by creating space, we are able to reframe the situation in more abstract terms.
  2. Better conflict management
    Creating space and reconsidering events more abstractly results in a more effective consideration of others’ viewpoints rather than reacting emotionally in a self-focused way.
  3. Reduced resistance
    Helps individuals reflect on fears and narratives driving opposition.
  4. Higher resilience
    Reduces stress by framing setbacks as temporary and solvable.
  5. Clearer change communication
    Leaders articulate messages with more neutrality and empathy.
  6. More accurate stakeholder reading
    Leaders can analyse behaviours without personalising opposition.
  7. Boosts creativity

By moving away from a more concrete problem to an abstract problem, we can ignore some of the parameters or boundaries to find more creative solutions.

8. Help prioritise tasks

By self-distancing, better able to understand the urgency and importance of different tasks.

Self-Distancing for Leaders

Use during decision-making, crises or stakeholder pushback.

Try: “The Third-Person Technique”

Ask yourself:

  • “What would Rosie advise if she was coaching another leader in this exact situation?”
  • “How would an outsider interpret this conflict?”
  • “What is the core issue here—not the noise?”

This reduces emotional fog and reveals root causes.

Self-Distancing for Teams

Use during workshops, change planning, or after setbacks.

Exercise: The Balcony View (from systems thinking & adaptive leadership)

Invite participants to imagine they are standing on a balcony watching the team:

  • “What patterns do you see?”
  • “Who is talking the most? Who is silent?”
  • “Where is the change getting stuck?”

This removes blame and builds insight rapidly.

Self-Distancing During Resistance

Helps reframe emotional responses.

Reframing pathways for a resistant employee

  • Immersed: “This change is too hard; leadership doesn’t get it.”
  • Distanced: “If I were an observer, what would I notice I’m worried about?”
  • Insight: “I’m worried about losing competence, not the new system.”

Once articulated, resistance becomes manageable.

Self-Distancing for Change Communications

Before sending a difficult message:

  • Read it as if you were an employee hearing it for the first time.
  • Ask: “What assumptions am I holding that the recipient doesn’t have?”
  • “How would a neutral consultant rewrite this?”

This reduces unintended defensiveness.

Self-Distancing in Change Debriefs

Use after milestones, sprints or change waves.

Three questions

  1. “If a documentary maker filmed this change, what would they highlight?”
  2. “What behaviours helped us move forward?”
  3. “What patterns slowed us down?”

This encourages learning without shame or blame.

Self-Distancing as a Leadership Habit

Build it into rhythms:

  • Weekly reflection: “What would future-me thank present-me for doing?”
  • Difficult conversations: “How would the other person describe this situation?”
  • Project reviews: “What story will we talk about this change in 12 months?”

The more uncertain the environment, the more valuable the technique.

(main source: Alicia Nortje, 2020)

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