Technique 4.15      Change Communication Checklist

Phase 1: Evaluation

Scope of Change: completed scope of change summary with Project Sponsor and Project Manager

Brief: completed the communication brief with the Project Sponsor and Project Manager

Reverse brief: developed and submitted reverse brief for approval

FAQs: drafted FAQs, and submitted for review and approval

Audiences: identified different audiences and categorised based on impact and control

Phase 2: Plan & Position

Key messages: drafted key messages based on evaluation and submitted for review and approval

Comms strategy & plan: drafted the change communication strategy and plan and submitted for review and approval

Draft materials: drafted all comms materials and collateral and submitted for review and approval

Bookings: booked in Leader Briefing, and booked in any other comms requirements (eg, news item on the intranet)

Phase 3: Implement

3.1 Awareness activity

Leader briefing: conducted leader briefing and supplied leaders with materials (eg, key messages they can tailor, FAQs, mini comms plan)

Stakeholder engagement: confirmed Project Manager/Sponsor have made all key stakeholders aware of communication activity

Other comms activity: all comms related to the awareness phase rolled out

3.2 Launch activity

Go live: confirmed it is okay to start communicating

Comms activity: rolled out/published all comms as per the launch phase of the plan

Leader support: checked in on leaders’ communication to ensure it is going to plan, offer support, gather feedback

3.3 Embed activity

Comms activity: rolled out/published all comms as per the embed phase of the plan

Leader support: reminded leaders of any relevant comms activity for this phase

Phase 4: Check & Correct

Gather measurement: gathered data from channels; feedback from leaders and other stakeholders

Report: developed and submitted report to senior leaders, outlining the key change communication activity, outcomes and business impacts achieved

Update: updated any comms materials / messaging based on feedback received