Technique 1.218      Design Thinking Readiness Assessment

Introduction

Apply this technique to assess an organisation’s capacity to apply Design Thinking in a change initiative.
Ratings help identify strengths, risks, and capability gaps.

Instructions: Rate each item 1 to 5 by ticking the appropriate box.
1 = Not at all true

2 = More untrue than true

3 = Similar number of untruths and truths

4 = More truths than untruths
5 = Very true

Score Statements

A. Empathy Capability (Human Understanding)

No.

Statement

1

2

3

4

5

1.1

We understand our employees’ real frustrations, fears, and motivators.

1.2

Leaders value qualitative insights, not just metrics.

1.3

We have access to stakeholders for interviews, observation, and co-design.

1.4

Our change team is skilled in empathy-building tools (interviews, journey maps).

1.5

Employees feel safe to speak honestly.

Subtotal (max 25): _______

 

2. Problem Definition Capability (Clarity of the Real Issue)

No.

Statement

1

2

3

4

5

2.1

We avoid jumping to solutions before understanding root causes.

2.2

We can articulate the problem in user-centred terms.

2.3

Leadership is willing to revisit assumptions.

2.4

We have skill in synthesising insights and defining HMW statements.

2.5

Teams align around a shared definition of success.

Subtotal (max 25): _______

3. Ideation Capability (Creativity & Openness)

No.

Statement

1

2

3

4

5

3.1

People feel free to contribute unconventional ideas.

3.2

We can convene diverse groups for co-design.

3.3

We use structured ideation techniques when solving problems.

3.4

Leadership encourages experimentation over perfection.

3.5

We generate multiple options, not just one.

Subtotal (max 25): _______

4. Prototyping Capability (Experimentation Culture)

No.

Statement

1

2

3

4

5

4.1

We can build quick, low-cost prototypes for testing.

4.2

The organisation accepts “rough drafts” as part of the process.

4.3

Pilots are common before full implementation.

4.4

We have a mindset of learning quickly, not avoiding mistakes.

4.5

Feedback from prototypes directly informs the change approach.

Subtotal (max 25): _______

 

5. Testing & Feedback Capability (Learning Loops)

No.

Statement

1

2

3

4

5

5.1

We regularly test change elements with real end users.

5.2

Feedback is captured systematically and transparently.

5.3

We iterate based on learning, even if it delays the rollout.

5.4

Data (both qualitative and quantitative) influences decisions.

5.5

Employees see their feedback incorporated.

Subtotal (max 25): _______

Scoring & Interpretation

Total Score (max 125): _______

100–125 (High Design Thinking Readiness)

  • Strong culture of empathy, co-design and experimentation
  • Ideal conditions for using design thinking in major change programs

70–99 (Moderate Readiness)

  • Good foundation; targeted capability building needed
  • Use design thinking but address gaps (usually in empathy or prototyping)

40–69 (Low Readiness)

  • Organisation tends to push top-down solutions
  • Recommend training, small pilots, and leadership coaching
  • Start with small experiments before scaling

0–39 (Not Ready)

  • Resistant to feedback, co-design and iteration
  • Change likely to face significant resistance
  • Start with leadership alignment and small, safe design thinking trials

(source: Madel, Monika et al, 2021)

Search For Answers

© 2008 - 2026 Bill Synnot and Associates
Registered - All Rights Reserved
Designed by: FineIT

BSA Chat Assistant