Another Generation - Alpha

This refers to the generation born from 2010 to the mid-2020s (typically ending around 2024–2025). They are the children of Millennials and the younger siblings of Gen Z. As of 2025, Gen Alpha includes children up to about 15 years old.

Even though they are not in the workforce yet, we all need to prepare for their entry.

Some Defining Characteristics of Gen Alpha:

1. Digital Natives from Birth

• Born into a fully digital world: smartphones, tablets, AI, voice assistants and streaming platforms have always existed for them.
• Extremely comfortable with touchscreens, apps and interactive media.
• Likely to use voice commands before typing (e.g., Siri, Alexa).

2. Highly Visual and Interactive Learners

• Prefer short videos (like YouTube, TikTok, Reels) over reading.
• Learn through gamified apps, animations and virtual/augmented reality tools.
• Often use online learning platforms like Khan Academy, ABCya, or Duolingo from a young age.

3. Culturally and Socially Aware

• They have grown up amid conversations about climate change, diversity, equity and social justice.
• Schools and media increasingly expose them to global perspectives.
• Likely to see inclusion, identity and wellbeing as expected norms.

4. Personalized and On-Demand Experience Expectations

• Used to customized content: algorithmic suggestions, user profiles and instant feedback.
• They expect immediate responses and interactive options in services and education.

5. Shorter Attention Spans – But Better Multitaskers

• Constant exposure to fast-paced media makes attention spans shorter for non-stimulating tasks.
• However, they are skilled at switching between platforms and absorbing content quickly.

6. Parenting and Family Structure

• Many are raised by Millennials, who tend to emphasize emotional intelligence, positive discipline and inclusiveness.
• Likely to grow up in diverse family settings—blended families, same-sex parents, multigenerational homes, etc.

7. Education and Schooling Shaped by Technology

• Experienced online or hybrid learning due to the COVID-19 pandemic during their early school years.
• Schools are increasingly adapting STEM, coding, robotics and AI education for them.
• Classrooms use tools like iPads, Google Classroom and smart boards regularly.

8. Mental Health Awareness from an Early Age

• Schools and families emphasize mindfulness, self-regulation and emotional wellbeing.
• More likely than previous generations to understand and talk about mental health.

9. Growing Up in a Data-Rich World

• Their preferences, behaviours and performance are often tracked via apps, digital learning tools and wearable tech.
• This could lead to benefits (personalized learning) but also raises questions about privacy and surveillance.

10. Still Developing — and Shaped by Ongoing Change

• Gen Alpha’s long-term traits will depend on future shifts in:
• Technology (AI, robotics, metaverse)
• Education models
• Environmental impacts
• Social and economic changes

Summary Table