Environmental challenges

Using environmental challenges to explain generational differences.
NB The ages of the different generation are Gen Z (16 to 27 years old), Gen Y (28 to 42), Gen X (43 to 58) & Boomer (over 58) in Australia)
The graphs below show marked differences between the generations and their attitudes to the environment.

Among the younger generations, there is an increasing awareness of the environmental challenges.
"...we have been looking at this data for 15 years. It is a ground swell. This is not a blip. We're got a new, better educated, very highly motivated set of consumers whose expectations are growing rapidly as the growing problem of climate change and nature degradation is hitting home for them, and they're seeing it first-hand..."
Andrew Baker as quoted by Sally Patten, 2023a





(source: Sally Patten, 2023a)