Common Change Management Errors (92)

lxxxxii) Stopping Short Of Sustainability (initial momentum needs to be sustained over time; need to be careful of mistaking isolated incidents of desired behaviours as permanent, ie
"...it is tempting to assume that emerging behaviours are more widespread or embedded than they truly are..."
John Kotter et al, 2021a

Need to use hard metrics rather than loose qualitative data on how the new culture is being embedded; need to reward and recognise examples of desired culture in action;  link cultural change with business outcomes:
"...cultural change is successful when new behaviours are embedded, outcomes are measurably achieved, and success is sustained - when the new way of doing things is the way of doing things..."
John Kotter et al, 2021a

NB culture is continually evolving, ie it is not static