Common Change Management Errors (90)

lxxxx) Not Connecting Culture To Business Outcomes (need to have clearly define, measurable outcomes to assess progress and effectiveness; these should be a company-wide priority.
"...While culture itself can be hard to measure, the prevalence and impact of new behaviours or actions can be measured through surveys, business metrics and qualitative observation..."
John Kotter et al, 2021a

"...Culture change is not a goal in itself, but rather a means to achieving a specific business outcome......Must be closely integrated with the overall business strategy rather than isolated within a single function. Starting with meaningful business objectives makes it easier to identify the specific behaviours and ways of working that will help you achieve these goals..."
John Kotter et al, 2021a

Furthermore, intentionally call-out, celebrate, reward, recognise, highlight, reinforce, etc the new behaviours that are supporting the desired culture.

Examples of business outcomes can include greater customer intimacy, more innovative products, greater operational efficiencies, etc