Viii) Australian Banks (Nab and Cba)

- NAB's "break-up" campaign started on social media sites like YouTube & Twitter, then after several months went to more traditional media outlets. This campaign has resulted in around 450,000 new NAB customers plus improved brand perceptions and lifted NAB's market share in home loans, retail & small business sectors

- NAB & CBA have dedicated teams following social media sites (Facebook, Twitter, etc) for public comments. This feedback allows more focused marketing