Technique 2.46 Simplified Stakeholder Analysis

Change Implementation Techniques for Creating a Sense of Urgency

(a stakeholder is any individual or group that has an influence on, or interest in, your organisation)

List of key stakeholders	Key people	What motivates these key people?*i	Impact on your organisation*ii	What are their expectations?

Notes

i) Is it power, money, ego, caring, publicity, etc that motivates these people?

ii) Grade the impact as High (H) or Medium (M) and whether positive (+) or negative (-)

(sources: Graham Hubbard et al, 1996; Golding, 2007)