Role of Strategic Communication in Change cont. 2

Importance of Change Competencies

"...A competency is an identified knowledge, skill, or attribute that directly and positively affects the success of employees and the organisation. Change readiness is a behaviour competency, or core behaviour applicable to all employees and tied to organisational culture..."
Elizabeth Scott et al, 2017

The 4 As of change competency:

i) awareness (an ability to scan external and internal environments)

ii) adaptability (degree of flexibility and agility within the organisation)

iii) anticipation (understanding that as change is inevitable, it require an optimistic approach)

iv) attention (clear focus on achieving objectives, goals, etc)

Rank staff on the 4As from 1 to 10; 1 being 'zero change competence' to 10 being 'extremely change competent'.

Importance of Change Readiness

"... - align goals to create clear understanding of the link between change competencies and individual performance to the overall output of the organisation
     - promote best practices custom training activities that focus on personal and professional development and team learning to support change competencies across the organisation
     - encourage learning by providing a collaborative training experience using organisation-specific content to foster team building, knowledge sharing, peer coaching, and mentoring..."
Elizabeth Scott et al, 2017

Rank staff using 4 As change competency:

(awareness, adaptability, dissipation & attention) on change readiness

under 3 headings:

(exceeds expectations, meet expectations and below expectations)