To Persuade People

Use a combination of these 4 techniques

i) logos (use rational reasoning; people respond to well-reasoned arguments that rely on evidence to make it real; to make sense of what exists; use facts, statistics, expert testimonials from reliable sources)

ii) pathos (appeal to emotions like fear, pity, happiness, etc; appeal to the audience's attitude; people are feeling as well as thinking)

iii) ethos (most effective method; appeal to the good character or quality of the person; involves being likeable, dynamic, trustworthy, respected, honest; establish common ground and connect with their good qualities)

iv) mythos (appeal to the culture and values of the group as people value membership within cultures; think about what the group values like quality, participation, safety, justice, service to community, etc)

(sources: Thinkwell, 2009, Constructing Arguments Part 1, Thinkwell’s Public Speaking

https://www.youtube.com/watch?v=yVBlAwNUzQQ)

(sources: Thinkwell, 2009, Constructing Arguments Part 2, Thinkwell’s Public Speaking

https://www.youtube.com/watch?v=OuuCqPLaca8)