More on Innovation

Introduction

The below chart shows that from 2007 to 2011, US publicly-listed companies that innovated out-performed S&P index.
 

(source: Larry Keeley et al, 2013)

Notes

- ten different types of innovation shown on vertical axis:

i) profit model

ii) network

iii) structure

iv) process

v) product performance

vi) product system

vii) servers

viii) channel

ix) brand

x) customer engagement

Summary of 10 Types of Innovation

(source:https://www.viima.com/blog/ten-types-of-innovation)

(for more details, see elsewhere in the Knowledge Base, ie ten different types of innovation)

Comment
- it is impossible to give innovation all the credit for the better performance of the innovators; however, it is clearly a significant contributing factor.