xv) Generation Differences

Not identifying, recognising and appreciating the generational differences. For example, one of my clients had a generational problem. To handle this, they used a formula, ELF (execute, leverage and future) as the basis for success of the organisation. The senior managers (baby boomers and mostly ex-military) had a short-term focus and, as a result, wanted immediate performance, ie an emphasis on the "E" of the formula. In contrast the generation Xers (young knowledge workers) had a stronger focus on the longer term (L & F), ie leverage of core competencies for the future and more interested in what the future will hold. Remember: these generational differences are additional to racial, ethnic, cultural, gender and religious differences that also need to be considered.

. Not realizing that gender, social class and profession are better predictors of behaviour than nationality or ethnic group, ie irrespective of cultural background, business people worldwide act similarly (want to maximize profitability).


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