Using Emails To Illustrate The Impact Of Basic Instincts

i) Loss Aversion (CYA)

ii) Emotion before Reason (reaction to meanings of email rather than content)

iii) First Impressions to Classify (first message out, most likely believed)

iv) Gossip (sharing information, etc - social chitchat)

v) Confidence before Realism (overstate what can be achieved)

vi) Empathy & Body Language (unable to read body language as not face-to-face)

vii) Contest & Display (let people know your achievements)

viii) Social Belonging (brings people together; inclusion & exclusion)

ix) Hierarchy & Status (able to have a go at people)