First Impression To Classify

Categorise people, situations & experiences on first impressions using intuition rather than time-consuming analysis; first impressions are hard to change as they are based on intuition; we then tend to select evidence that supports first impression; more time for assessment does not always increase accuracy of first impression. This involves experience and emotions plus perceptions. Part of this involves perceptions & sense making; with anxiety increasing if we cannot make sense of something. Classifications are binary, ie "either/or", "good/bad", "us/them", "loss/gain", "black/white" etc. Thus influencing first impressions is critical to influencing opinions and reactions; have 7 words &/or 2 seconds to create the first impression; want instant results.


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