Character Questionnaire (VIA) cont.

Relevance to Change Management & Leadership

In change management, the VIA questionnaire is commonly used to:

  • Build psychological readiness for change
  • Identify natural change champions
  • Reduce change resistance
  • Improve:
    • Hope
    • Leadership
    • Perspective
    • Teamwork
    • Self-regulation

Example:

  • A team high in Hope, Zest and Teamwork adapts faster to disruption.
  • Leaders high in Perspective and Fairness navigate uncertainty more effectively.

Reliability and Validity

Research consistently shows:

  • Good internal reliability
  • Strong test–retest stability
  • Positive correlations with:
    • Life satisfaction
    • Engagement
    • Meaning
    • Work performance
    • Psychological resilience

Used in hundreds of peer-reviewed studies worldwide.

Key Limitations to Be Aware Of

  • Self-report bias
  • Not a predictive performance tool on its own
  • Should not be used for:
    • Hiring/firing decisions
    • Clinical diagnosis
  • Best used as a developmental, not evaluative, instrument

An Example of Signature Strengths (Top 5)

If you are rate highly on the following strengths, you have natural change leadership advantages—use them deliberately in:

  • Strategy
  • Communication
  • Decision-making
  • Culture shaping

Under-Used Strengths (Bottom 5)

These often indicate:

  • Change blind spots
  • Leadership stress reactions
  • Emotional or relational risk points

PRACTICAL CHANGE APPLICATION GUIDE

Change Need

Key Strengths

1. Driving urgency

Zest, Bravery, Hope

2. Sustaining momentum

Perseverance, Self-Regulation

3. Managing resistance

Social Intelligence, Kindness

4. Ethical decisions

Fairness, Honesty

5. Strategic clarity

Perspective, Judgment

6. Staff wellbeing

Love, Gratitude, Forgiveness

7. Innovation

Creativity, Curiosity

TEAM-LEVEL AGGREGATION (for Workshops)

You may average each strength across team members to identify:

  • Team signature strengths
  • Collective risk areas
  • Change readiness profile
  • Leadership strength

OPTIONAL ASSESSMENT FLAGS from particular combinations:

  • High Courage + Low Prudence increases the risk of reckless change
  • High Wisdom + Low Zest suggest insight without momentum
  • High Leadership + Low Humility increases the authoritarian risk
  • High Kindness + Low Self-Regulation increases the burnout risk

Summary

The VIA Institute on Character questionnaire is a scientifically-validated strengths assessment that identifies a person’s core character strengths across 24 universal traits. It is widely used to enhance:

  • Wellbeing
  • Leadership
  • Education
  • Organisational change
  • Personal growth

It shifts the focus from:

“What’s wrong with people?”
to
“What’s strong within them?”

The table below summarise strengths:

STRENGTH

UNDERUSE

OPTIMAL USE

OVERUSE

LOVE OF LEARNING

Smug; Uninterested

Information-seeking; Lifelong learner

Know-it-all; Elitist

CURIOSITY

Bored; Apathetic

Intrigued; Open

Nosy; Intrusive

CREATIVITY

Conforming; Plain

Uniqueness that is practical; Original

Eccentric; Odd

KINDNESS

Indifferent; Selfish

Caring; Compassionate

Intrusive; Overly focused on others

GRATITUDE

Entitled; Self-absorbed

Connected; Appreciating positives

Contrived; Repetitive

FAIRNESS

Prejudice; Complacency

Champions equal opportunity for all

Detached; Uncaring justice

PERSPECTIVE

Shallow; Superficial

Sees and offers the wider view

Overbearing; Arrogant

SELF-REGULATION

Impulsive; Undisciplined

Mindful; Disciplined

Constricted; Obsessive

HONESTY

Phony; Inauthentic

True to oneself; Sincere

Self-righteous; Rude

HUMOR

Overly serious; Flat affect

Laughter with others; Playful

Offensive; Giddy

PERSEVERANCE

Lazy; Helpless

Task completer; Persistent

Stubborn; Struggles to let go

HOPE

Negative; Past-oriented

Positive expectations; Optimistic

Unrealistic; Blind optimism

HUMILITY

Arrogant; Self-focused

Focuses attention on others; Modest

Self-deprecation; Limited self-image

BRAVERY

Cowardly; Unwilling to act

Facing Fears; Confronting adversity

Risk-taking; Foolish

SOCIAL INTELLIGENCE

Clueless; Disconnected

Tuned in; Empathetic

Over-analytical; Self-deceiving

FORGIVENESS

Vengeful; Merciless

Letting go of hurt when wronged

Permissive; Doormat

LEADERSHIP

Follower; Passive

Positively influencing others

Bossy; Controlling

LOVE

Isolating; Cut-off from others

Genuine; Reciprocal warmth

Emotional over-kill; Touchy-feely

SPIRITUALITY

Unaware of core values

Connecting with the sacred

Preachy; Fanatical

JUDGMENT

Illogical; Naive

Analytical; Open-minded

Cynical; Rigid

APPR OF BEAUTY/EXCL

Oblivious; Stuck in autopilot

Seeing the life behind things

Snobbery; Perfectionist

PRUDENCE

Reckless; Thrill-seeking

Wisely cautious; Goal-oriented

Over cautious; Hesitant

ZEST

Passive; Sedentary

Active; Energized

Hyper; Overactive

TEAMWORK

Self-serving; Individualistic

Loyal; Collaborative

Dependent; Loss of individuality

(source: https://www.viacharacter.org/reports/total-24)

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