I) Create Ambidextrous Organisation

ie create 2 different organisations within a business unit. This involves more than spinning off autonomous units; it means

"...Responsibility for managing the disruptive and sustaining organisations needs to be at a level in the organisation where the two are not treated as businesses in a portfolio. Rather, they should be within a group or business unit whose management has the bandwidth to pay careful attention to what should be integrated across the groups, and what should be implemented autonomously..."

Clayton Christensen et al, 2003